13f2533b3f3836e54adc9f476833f9e420b9a7e3

DODO S.r.l.

Pordenone via G. B. Bertossi, 6 - 33170 - Italy
tel. +39 0434 1852041 | fax +39 0434 1691252

info@dodosrl.it

67ba3c6be8761cfff03bb740057ff3e9b6ff0262

Corporate development strategy for a growing family business

Context: Italian company located in Friuli-Venezia Giulia, operating in the food packaging and plastic packaging sector, with a turnover of €30 million, 35% of which is on the foreign market.

Problem

Rapidly growing company, with a sole owner, recently joined by his children who are in the process of joining the company.
Generational transition underway.
Limited profitability.
Need for definition of key roles within the staff and planning for staff turnover in the company.
Use of web marketing tools is totally non-existent.
Need for growth and development of the sales organization.

Proposed solution

Presence in the company of a Temporary Manager with support functions aimed at identifying the priority activities to be addressed.
Temporary Manager with liaison functions between the founding partner and the new generation with different and sometimes conflicting visions.
Identification of common ground on which to build and plan the company development program.
Identification of a commercial development plan and direct support in its implementation.
Study and drafting of the company budget.
Assistance to the client in defining, developing, and managing specific company improvement projects; specifically:

Study and drafting of a three-year Business Plan and company budget, broken down into sales budget, raw materials purchasing budget, personnel cost budget, and investment budget.
Identification of new commercial development niches and identification of new staff focusing more on the foreign market, which presents more interesting profitability and development conditions than the domestic market.
Identification of commercial collaboration opportunities with partners/competitors for faster revenue growth.
Development of a commercial project that also includes the use of alternative and eco-friendly materials to plastic.
Creation of a new company website and an online marketing campaign to increase the company's visibility on the internet.
Support in the installation of a management system, already planned by the company, that periodically provides the information necessary to control the company's profitability and financial balance, as well as to optimize business processes.

Timing

Ongoing.

Results achieved

Priorities to be addressed have been identified.
The existing organization has been optimized.
Internal processes have been reviewed, optimized, and improved.
A climate of greater sharing of objectives between father and children has been created.
New market niches previously untapped have been activated.
A new sales network has been activated.
Annual turnover increased by 18%.
The break-even point has been lowered.
Turnover €35 million (+€5 million) with increasing profitability.
In light of the results obtained from the intervention of DODO+, future developments of the collaboration with the client foresee an extension of the support period for company growth from 3 to 5 years.

DODO S.r.l.

Pordenone via G. B. Bertossi, 6 - 33170 - Italy
tel. +39 0434 1852041 | fax +39 0434 1691252

info@dodosrl.it