13f2533b3f3836e54adc9f476833f9e420b9a7e3

DODO S.r.l.

Pordenone via G. B. Bertossi, 6 - 33170 - Italy
tel. +39 0434 1852041 | fax +39 0434 1691252

info@dodosrl.it

Communication strategy and image management of a Michelin-starred chef.

Context: Michelin-starred chef, devoted to innovation and experimentation, with thirty years of international experience and a résumé built through collaborations with some of the most important chefs in the world.

Problem

The client worked in a restaurant business where his professionalism and skills, although well known in the international haute cuisine scene, were considered and treated inadequately.
The visibility and public image of the Chef were constantly downplayed, ignoring the added value represented by his research activity and the results achieved in the kitchen.
Lack of a press agency service.
Inadequate media presence, lacking an editorial line and completely disconnected from the chef's personality.
Total lack of use of web marketing tools.
Relationship with journalists and trade publications was totally uncoordinated and inadequate.

Proposed solution

Creation of a press agency service and management of media contacts.
Creation of a solid public image suited to the chef's stylistic characteristics and personality.
Planning of an editorial plan to be applied on social networks.
Creation of a media team for the production of professional photo and video content.
Structure and organization of a brand identity.
Technical support for the development of a strong identity for the dishes.
Identification of collaboration opportunities with commercial partners in order to develop branded products.
Development of a communication line based on the use of alternative channels to promote his own image and the image of the dishes created.
Creation of a network of collaborations aimed at consulting, courses, and events in co-participation with colleagues and industry professionals.

Timing

Work in progress, with a three-year time frame (almost all objectives were achieved after the first year).

Results achieved

Exponential increase in followers (from 13,000 initially to over 200,000 currently).
Exponential increase in engagement and interactions with users.
Television appearances and guest spots on major national networks with an exponential increase in media popularity.
Optimized organization of events and professional collaborations.
Exponential increase in brand identity.
Exponential increase in consulting and collaboration activities with colleagues, restaurants, and schools.
Multiple collaborations and sponsorships activated with major brands and companies in the restaurant sector.
New network of contacts activated in the print media sector.
In light of the results achieved by DODO+'s interventions, the client also decided to entrust us with the financial and strategic management of his business.

DODO S.r.l.

Pordenone via G. B. Bertossi, 6 - 33170 - Italy
tel. +39 0434 1852041 | fax +39 0434 1691252

info@dodosrl.it