DODO S.r.l.

Pordenone via G. B. Bertossi, 6 - 33170 - Italy
tel. +39 0434 1852041 | fax +39 0434 1691252

info@dodosrl.it

Corporate strategy for consolidation and development of a company in the LED lighting sector for the Ho.re.ca sector

Context: Italian company located in Veneto, operating in the LED lighting sector. Turnover €1.2 million.

Problem

Rapidly growing company with two young founding partners not adequately prepared for a business expansion path.
Sharp slowdown in turnover linked to the pandemic which particularly affected the hospitality sector.
Limited margins in some business areas of the company.
Lack of management control and financial planning.
Lack of definition of roles between partners.
Need for definition of development areas with higher margins to focus on and lack of planning of the marketing activities necessary for the company.
Need for growth with development of the commercial organization.

Proposed solution

Presence in the company of a Temporary Manager with support functions aimed at identifying the priority activities to be addressed.
Financial planning with the opening of new collaboration relationships with financial institutions.
Search for non-repayable/granted contributions.
Study, drafting and planning of the company budget.
Definition of a strategic plan.
Coordination actions to create contact between partners who have different and sometimes conflicting visions.
Analysis and evaluation of the sales network, the sales force and marketing activities.
Identification of commercial collaboration opportunities with partners/competitors for a faster turnover growth.

Timing

In progress, with a time horizon of three years (almost all objectives were achieved after the first year).

Results achieved

Priorities to be addressed identified.
First result of economic balance achieved in 2021
2022 business plan defined.
Three-year plan 2022-2024 defined.
New relationships opened with banking institutions despite the economic results due to the crisis that hit the sector.
Existing organization optimized.
Internal processes reviewed and optimized.
A climate of greater sharing of objectives among partners established.
New sales operators and new sales network activated.
Turnover increased by 43% after the first year of actions.
Break-even point lowered.
In light of the successes achieved with the first interventions, the future developments of the collaboration between DODO+ and the client foresee support for business growth for a further period of 5 years with confirmation of the collaboration for the entire next three-year period.

Pordenone via G. B. Bertossi, 6 - 33170 - Italy
tel. +39 0434 1852041 | fax +39 0434 1691252

info@dodosrl.it