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DODO S.r.l.

Pordenone via G. B. Bertossi, 6 - 33170 - Italy
tel. +39 0434 1852041  |  fax +39 0434 1691252

info@dodosrl.it

2021 | Dodo srl | All rights reserved| Reg. Imp. PN- REA PN-81410         Tax Code and VAT No. 01497330934 | Share Capital 90,000.00 Euros paid in full

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Business development strategies for growing family businesses

Context: Italian companies located in Friuli - Venezia Giulia operating in the food packaging and plastic packaging sector, with a turnover of €30 million, of which 35% is on the foreign market.

 Problem 

  • Rapidly growing companies, with a sole owner who has recently brought in his children during the business integration phase.
  • Ongoing generational transition.
  • Limited profitability.
  • Need to define key roles in the organization and plan for staff turnover in the company.
  • Use of web marketing tools is almost non-existent.
  • Need for growth and development of the sales organization.

 Proposed solution 

  • Presence in the company of a Temporary Manager with support functions aimed at identifying priority activities to act on.
  • Temporary Manager with liaison functions between founding partners and new generations with different and sometimes conflicting visions.
  • Search for common ground where it is possible to build and plan the business development program.
  • Identification of a commercial development plan and direct support in its implementation.
  • Study and drafting of the company budget.
    • Assistance to the client in defining, developing, and managing specific business improvement projects. Specifically:

  1. Study and drafting of the three-year Business Plan and company Budget, broken down into Sales Budget, Raw Materials Purchase Budget, Personnel Cost Budget, and Investment Budget.
  2. Identification of new commercial development niches and identification of new employees, focusing more on the foreign market which currently offers more interesting profitability and development conditions than the domestic market.
  3. Identification of commercial collaboration opportunities with partners/competitors for faster turnover growth..
  4. Development of a commercial project that also includes the use of alternative and eco-compatible materials to plastics.
  5. Creation of a new company website and an online marketing campaign to increase the company's visibility on the internet.
  6. Support in the installation of a management system, already planned by the company, which periodically provides the necessary information for monitoring the company's profitability and financial balance, in addition to optimizing business processes.

 Timing 

In progress..

 Results achieved 

  • Priorities for action identified.
  • Existing organization optimized.
  • Internal processes reviewed, optimized, and improved.
  • Created a broader climate of sharing objectives between parents and children.
  • Activated new market niches previously untapped.
  • Activated new sales network.
  • Increased annual turnover by 18%.
  • Lowered the break-even point.
  • Turnover of €35 million (+€5 million) with increasing profitability.
  • In light of the results obtained from the DODO+ intervention, future developments of collaboration with the client foresee an extension of business growth support from 3 to 5 years.

DODO S.r.l.

Pordenon via G. B. Bertossi, 6 - 33170 - Italy
tel. +39 0434 1852041 | fax +39 0434 1691252

Vago di Lavagno - VERONA via N. Copernico, 44 - 37030 - Italy
tel. +39 045 4853209 | fax +39 045 5113386

info@dodosrl.it

2019 | Dodo srl | Ducj i dirits risiervâts | Reg. Imp. PN- REA PN-81410         C.F.e P. IVA 01497330934 | Cap. Soc. 90.000,00 Euro i.v.

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